Youth Marketing
Original book (April 2020) · p. 39
Marketing to youths. This should imply the focus of the audience is pre-teens, teenagers, and college-aged adults.
As this compendium is written, Wikipedia cites the age range as 11 to 35, even though a 34-year-old may be navigating how to deal with his or her first divorce, second child, third career, fourth home (since living with their parents), and fifth job.
In My Cousin Vinny, the practice would be known as “yute marketing.”