About David Berkowitz

From the original book, April 2020. Historical biography and references preserved as published.

David Berkowitz, a Sal’s Pizzeria devotee, is the son of a chicken farmer-turned-gastroenterologist; that will help explain the inspiration for some of this compendium’s entries.

He has spent his career helping marketers make sense of their craft, usually learning and teaching by doing. Cutting his teeth as eMarketer’s editor and then head of media relations, he spent most of his career on the agency side as iCrossing’s marketing director, 360i’s first strategist and then innovation lead, and MRY’s first chief marketing officer. He has since run his Serial Marketer consultancy working with technology companies to grow their businesses with brands and agencies. During this time, he held in-house roles with social listening firm Sysomos leading strategy and video production marketplace Storyhunter leading marketing.

An avid traveler, David has spoken at more than 350 events spanning six continents (Antarctica’s next). He has written more than 600 columns for trade outlets such as Advertising Age, Adweek, and VentureBeat (see also: AdAge), and he is frequently quoted in an array of trade and mainstream media outlets. He founded the Serial Marketers community in 2018, and he has been publishing the Serial Marketer Weekly since 2016. He resides in Manhattan, where the pizza is usually great – it’s just not Sal’s.

Connect with him online:

Web: serialmarketer.net

LinkedIn: dberkowitz

Twitter: @dberkowitz