A Quaint Compendium for the Modern Marketer

Berky's Marketing English

How to Speak Marketing

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Whiteboard

Whiteboard

Original book (April 2020) · p. 37

A blank, usually white surface used for nonpermanent writing conducted with dry-erase markers.

It may be as smaller than a sheet of printer paper, or it may be as large as an entire wall. Whiteboards are commonly made of melamine, but more durable and expensive versions are made of materials such as steel, aluminum, and porcelain.

Walls can also be painted with a coating that replicates the effect of whiteboard surfaces.

“Whiteboard” may also be used as a verb synonymous with “ideate” or “spitball.” The most common words to be written with erasable ink on a whiteboard are, “Do not erase.”