A Quaint Compendium for the Modern Marketer

Berky's Marketing English

How to Speak Marketing

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White Claw

White Claw

Original book (April 2020) · p. 37

Illustration by Isabela Flores de Moura for White Claw
Illustration by Isabela Flores de Moura · original book p. 38

A performance-enhancing supplement for the advertising industry.

Note that in writing, referring to two cans retains the traditional spelling “White Claws.” Using the homophone “White Claus” may be confused with a holiday reference – and an unintentionally racially provocative one at that.

Note that the consumption of multiple White Claws can lead to an increased craving for White Castle. In non-scientific tests, consumption of the former does tend to lead to increased enjoyment of the latter’s signature hamburgers.