Visitors

People who you can leverage for money. When people visit your home, it usually costs you money, unless they are from Publishers Clearing House. If the visitors are filming an episode of To Catch a Predator, visitors may prove to be far more costly. Typically, however, the cost involves some food and a few beverages (see also: White Claw).

It is the opposite, as usual, among marketers and publishers. The more visitors one attracts to digital properties and the more information that is extracted from and about such visitors, they more such data can be packaged and sold to advertisers and marketers. In the immortal words of Carlota Fay Schoolman and Richard Serra, “You are the product...”