Targeting

The act of determining the best kind of prospect for one’s product or service and then finding a way to reach said prospect. Marketers are typically not the most violent of laborers. During a military draft, one can imagine most marketers would look for ways to market themselves as unsuitable for service. If you want to predict which marketers will be the first to dodge that draft, a safe bet is whoever most frequently quotes The Art of War by Sun Tzu in their PowerPoint presentations.

When it comes to finding more people to sell to, marketers resort to this bloodthirsty term. Consumers need not worry, as few prospects are physically wounded from advertising, though people do periodically die from falling off billboards.