Swag

Branded promotional goods distributed at trade shows or meetings.

Sometimes spelled “schwag,” which is the only spelling this author knew until he was well into this professional career. “Schwag” has always felt more natural for this author’s Eastern European roots, while “swag” tends to sound Waspy.

While Merriam-Webster offers an authoritative history of the term, the most memorable usage of it in popular culture belongs to Michael Scott, the protagonist of The Office, who exclaimed, “Swag! Stuff we all get. I basically decorated my condo for free with all of my swag!”