Specialist

Someone who focuses on a defined area of expertise.

For most fields within marketing, such as growth marketing or graphic design, it is easier to match up specialists’ skills with job descriptions; generalists often struggle in trying to create their job descriptions. Over time, specialists acquire depth and mastery of their fields. Many generalists will say that despite these challenges, they have more fun (see also: Generalist).

Some specialists become so revered for their craft that they are goaded to take on roles and responsibilities well outside of their domain of expertise. This dilutes their specialization. It creates career-making opportunities for some specialists and potentially career-halting peril for others.