Seven Deadly Sins of Marketing
Original book (April 2020) · p. 30
The Seven Deadly Sins of Marketing are Assumption, Fraud, Ignorance, Infinitely Stretching Payment Terms, Innovation Worship, Obfuscation, and Unaccountability.
Avoid these, and one day, you can run an agency with your name on it.
If you share the name with someone like, oh, a serial killer, you may want to use your initials or a childhood nickname.