Sales Qualified Leads (SQLs)

The sales team has vetted these leads.

Once the lead is an SQL, certain criteria should be met. This lead is interested.

She has money. She’s the right kind of prospect. There is some need or want that your offerings can fulfill. She may never again give you the time of day, or she may evolve into an opportunity with an established potential deal size, or she may become your next customer.

Before any of that happens, though, she is an SQL. For that moment, the sales team is content, and all seems right for the world.

Until you’re slow delivering the next back of leads.