Public Relations

The art of influencing journalists to receive press coverage to influence other journalists to write a bigger story to influence influencers to influence smaller influencers to influence people who will never buy your stuff to tell their friends who might buy your stuff.

Public relations professionals, known as flacks, used to spend much of their time writing press releases. Now, they spend much of their time pitching influencers, so pitches are just a long series of GIFs.