Programmatic Advertising

The use of software to automatically buy, sell, and optimize digital advertising.

It is also how the advertising industry weaned itself off Forbes Yacht Syndrome, whereby publishers such as Forbes would take young, impressionable media buyers on large vehicles such as yachts to influence advertising preference.

Given that programmatic exchanges do not have such preferences toward publishers with seaborne or airborne transport, it falls to advertising technology companies to court such impressionable media buyers instead. This courting often happens at venues involving taking buyers to ranges where buyers aim axes or guns at targets. These buyers have likely never previously picked up axes nor guns.