A Quaint Compendium for the Modern Marketer

Berky's Marketing English

How to Speak Marketing

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Procurement

Procurement

Original book (April 2020) · p. 27

The act of acquisition, it denotes the role or department responsible for obtaining any material resources for an organization.

Procurement officers wield formidable power at major brands.

Agencies tend to be affected most by their whims, even though few agency professionals have ever met someone working in procurement.

If agencies ever got together around the campfire, all the scariest stories would be about procurement officers.