PowerPoint

What a blank sheet of paper is to an artist, PowerPoint is to a marketer. Most artists, however, are not Picasso. By sheer numbers, most drawings are created by toddlers and grade-schoolers with undeveloped artistic talent and poor fine motor skills.

Similarly, most marketers are not Picasso. But most think they are.

The Picasso Fallacy is why PowerPoint’s enjoyment level in the workplace sits somewhere between a cold cup of coffee and the guillotine.