Out-of-Home Advertising

Also known as outdoor advertising, this category was once synonymous with billboard advertising.

It is currently far more varied and with new ways emerging to buy such media digitally.

The out-of-home (OOH) category may be a catch-all for any kind of visual ad that is displayed outside of a residence, though not on one’s personal device. OOH may include ads inside stores, but such ads will also tend to fall under a separate category such as shopper marketing. Beyond billboards, this can encompass ads at mass transit stations, on vehicles, in elevators, at airports, in various kinds of kiosks, at gas station pumps, or on the pavement.