A Quaint Compendium for the Modern Marketer

Berky's Marketing English

How to Speak Marketing

Back to dictionary

Newsletter

Newsletter

Original book (April 2020) · p. 25

A recurring publication that, when distributed via email, is often synonymous with spam.

Corporate newsletters not only tend to go out to people who never subscribed (and sometimes never heard of the sender), but they are filled with content that no one but the sender would ever possibly care about (see also: Spam).