Marketing Tech

Mar-tech is an unfortunate abbreviation for marketing technology (see also: Ad Tech).

To mar means to disfigure or spoil. Saying you are at a mar-tech company makes it sound like your company is disfiguring technology. Upon hearing such a line, an acceptable response is to run away.

Advertising Age changed its name to AdAge, but Marketing Week, one hopes, will never change its name to MarWeek. That prediction is safer given how Marketing Week is based in London, and the British would never stand for so horrid an abbreviation. No one, I hope, claims to work in the mar industry.

Refer to it as marketing tech or marketing technology.

As advertising is a subset of marketing, ad tech is a subset of marketing tech.