Marketing Qualified Leads (MQLs)

The marketing team has vetted these leads.

Perhaps this lead opted in to receive a newsletter or coupon. Perhaps she expressed interest when she dropped her business card off at your booth at a trade show. Perhaps he stopped by your office to borrow a cup of sugar and then sought to learn more about your company.

Due to your tireless marketing efforts, you have brought this horse to water. It is typically the job of the sales team to make said horse drink.