La Croix
Original book (April 2020) · p. 20
An expense billed to human resources departments due to its positive effect on employee retention.
Pronounced “La Croy,” it is much more fun to utter as “La Crwah” so that it makes sense in neither English nor French. The one alternative that might be accepted in ad industry refrigerators is Wegmans Sparkling Water. As the adage goes, no one ever got fired for buying IBM or Wegmans.