Influencer Marketing
Original book (April 2020) · p. 22
The glomming on to influencers by marketers unleashed a tide of people marketing themselves as influencers. It is no longer clear whether the marketers are trying to attract influencers or the influencers are trying to attract marketers; it’s like a mating dance where everyone is puffing up their plumage. Sometimes, for actual Homo sapiens, the dance is fun to watch.