A Quaint Compendium for the Modern Marketer

Berky's Marketing English

How to Speak Marketing

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Holding Company

Holding Company

Original book (April 2020) · p. 17

A top-grossing agency conglomerate, a holding company typically is good at holding on to other companies.

It is also typically a company that is less good at holding on to people.

They have a mixed track record holding on to clients. But that’s true for almost anyone in this business.