Growth Marketing

Somehow, this term has been able to flourish without anyone seeming to cringe over its redundancy.

The entire point of marketing is growth. You can find growth marketers everywhere. Consider a shop owner paying to promote its business on Yelp, spending a few hundred dollars monthly on local billboards, or getting the neighbor’s college kid to manage the shop’s Instagram account. If activities cause the net revenue to contract, the owner will stop doing them.

To that end, one day, when I give up on LinkedIn entirely, I will position myself as a marketing contractor and define that is someone who takes all my clients’ money and spends it lavishly until the business contracts entirely. If the client complains, I will tell them that they should have hired a growth marketer instead.