Growth Hacker

A marketing specialist with expertise in generating demand.

A seasoned one, based on practical experience rather than years spent surviving in marketing-related roles, can optimize around CAC, CPC, CPA, LTV, MAU, NPS, or practically any other acronym you may have come across.

If they have a weakness, growth marketers can be overconfident in the last click, or the last contact point between the marketer and the consumer. In the process, they can be dismissive about investing in resources that increase brand awareness or preference and shorten sales cycles.

(See also: Marketing Channels and Tactics > Growth Marketing)