Original book (April 2020) · p. 17
The most enduring of multibillion-dollar businesses built on digital advertising.
Founded in 1998, one might wish that it had a humble origin story, such as how a couple of chicken farmers in Turkmenistan founded it after trying to find information on how to keep a particularly wily coyote out of the henhouse at night. They then embarked on a decades-long quest to organize all of the world’s information and make it accessible.
Alas, it was founded in 1998 by Stanford University Ph.D. students Sergey Brin and Larry Page.
Google Inc. was restructured as subsidiary Google LLC under Alphabet Inc. starting in 2015; almost all of its products of interest to marketers remain under Google.
(See also: many other entries, including Search Engine, Search Engine Optimization, and Cost Per X: CPC)