Geographic Targeting

Targeting based on location.

Usually, this is where you are. Right at this moment. Did you just move? You’ve been targeted again.

Sometimes, it’s based on your declared location, such as what you share in a profile on a social network.

It may also be based on where the marketer’s technological tools think you are. If you ever used a virtual private network (VPN) and connected through a different city or country, you may have suddenly noticed many more ads. Those ads were different from what you are used to – such as when a Manhattan resident connects through an Atlanta VPN node and suddenly gets bombarded with advertisements for cars and politicians (see also: Relevance Paradox).