GDPR

A perfect marketing acronym in that it has nothing to do with PR nor GDP.

As of the early 2020s, it is also one of the best ways for any marketer in a meeting to kill any idea preemptively. “Should we be concerned about GDPR?” is one of those torpedoes that is almost impossible to defend against. It’s like asking in the 1950s, “Should we be concerned about Communists?” It doesn’t matter if one should or shouldn’t; it’s best to move on to the next item on the agenda.

It stands for General Data Protection Regulation and is the first comprehensive legal framework around online privacy that has global ramifications in that it applies across the European Union. It has seven principals for legally processing personal data: lawfulness, fairness, and transparency; purpose limitation; data minimization, accuracy; storage limitation; integrity and confidentiality; and accountability.

Some lawyers may have memorized this. Next to no marketer has any idea this is even in there.