A Quaint Compendium for the Modern Marketer

Berky's Marketing English

How to Speak Marketing

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Eyeballs

Eyeballs

Original book (April 2020) · p. 14

Illustration by Isabela Flores de Moura for Eyeballs
Illustration by Isabela Flores de Moura · original book p. 14

Slang for the number of pairs of eyes that potentially view ads or content.

It brings to mind a mad scientist collecting body parts in jars. Avoid this term.