Engagement

A sign of active interest from an ad or content viewer. This interest ould be in the form of someone ‘liking’ or commenting on a social media post, or it could take the form of someone rotating a product image in an ad unit.

Do not assume that getting engagement from a prospect is the same as getting engaged to one. Engagement is usually a more important signal than mere reach, and it may be as useful a signal as a click (a click may also be the action that signals engagement), but engaged audiences are still fickle. If they are engaged with you, they are likely engaged with some of your competitors as well. Such a prospect has not given you his or her rose.