Email Marketing

One of the few kinds of marketing that can reach practically everybody, it is naturally one of the least discussed forms of marketing at any conference or in any trade outlet.

As I wrote this, I tried the intra-site query on Google for Digiday. It pulled up 223 references to “email marketing” (plus three more with the spelling “e-mail”), and then 229 references to “QR” (as in the codes), 273 references to “blockchain,” 452 references to “augmented reality,” and 802 references to “virtual reality.” There seems to be an inverse correlation between how useful a channel is and how widely it’s covered.