A Quaint Compendium for the Modern Marketer

Berky's Marketing English

How to Speak Marketing

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Cord-Cutting

Cord-Cutting

Original book (April 2020) · p. 12

A misnomer.

Cord-cutting often leads to more cords in the home as one stocks up on Apple TVs, Rokus, Chromecasts, and Fire TV Sticks.

Good luck remembering which streaming service hosts The Office and which one hosts Seinfeld, but at least you know where to find Baby Yoda (that would be Twitter).