A Quaint Compendium for the Modern Marketer

Berky's Marketing English

How to Speak Marketing

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Commercial

Commercial

Original book (April 2020) · p. 10

Illustration by Isabela Flores de Moura for Commercial
Illustration by Isabela Flores de Moura · original book p. 10

A sponsored video clip running as a break during or between television programming.

It gives viewers a much-needed mental respite during sporting matches, reality television, and local news programs.

Such ads are also called “spots.” They are easy to spot. Most are hard to remember.

Radio ads are also known as commercials. While technically accurate, few people ever refer to such advertisements as commercials. Call them spots, even though it is impossible to spot a spot on the radio.