Brand

Any marketer or advertiser with name recognition and money to spend.

The New York Times is usually a publisher. When it advertises, it is considered a brand.

When you want TikTok to sponsor your event, it is a vendor. When you want someone from TikTok to speak at your event, it is a brand. If you haven’t heard of TikTok yet, it is not a brand because you will naturally assume a brand is a business that you recognize.

For a literal branding brand, consider L&H Branding Irons, whose tagline is, “We’ve got your brand.”