A Quaint Compendium for the Modern Marketer

Berky's Marketing English

How to Speak Marketing

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Boondoggle

Boondoggle

Original book (April 2020) · p. 7

Illustration by Isabela Flores de Moura for Boondoggle
Illustration by Isabela Flores de Moura · original book p. 8

A conference or other multi-day corporate outing, often held at some vacation destination, where there is less of an emphasis on education and training and much more on socialization, gluttony, and inebriation.

Such outings can be productive for building relationships and striking business deals. No colleague back at the office will believe you if you tell them this about a boondoggle you attend. To minimize outrage after you return, avoid posting photos to social channels, and step away a few feet from the volleyball court when you join the one conference call you couldn’t reschedule.