Behavioral Targeting

It is tempting to think of this being the ability to find prospects who have been on their best or worst behavior.

Would you like to target someone on the nice list or the naughty list? If Santa were to diversify and open an advertising agency next to his workshop, he would be masterful at this. Also, he’d be relieved to know that recent college graduates hired for entry-level jobs at agencies cost less than elves. Behavioral targeting instead is a way of reaching people based on digital actions that they take, such as visiting certain websites, clicking links in ads or content, downloading apps, or playing games.

It is possible to come up with a naughty list based on what kinds of websites that prospects visit. Such a list would also be useful for Santa or other marketers in terms of which types of toys to promote.