…As a Service (*aaS)

A service business created from a category not typically perceived as one.

You can put practically any word before “as a service,” and someone has probably already put it in a pitch deck. Take the worst idea you came up with, and someone received a $12 million commitment for it. That person is probably white, male, in their 20s, living in Silicon Valley, and skilled at convincing himself he is changing the world.

Below are some *aaS categories. Most of these are actual categories with, of course, my own interpretations. In the event that I made up any of these, they are real now.