A Quaint Compendium for the Modern Marketer

Berky's Marketing English

How to Speak Marketing

Back to dictionary

Agency

Agency

Original book (April 2020) · p. 6

Neither a buyer nor a seller be.

Always the vendor, never the partner.

Ask always what your agency can do for you, not what you can do for your agency.

Maligned, malformed, and misunderstood, agencies are always a favorite subject of deathwatch punditry. Somehow, they persist while select members of their ranks dare to thrive.

Wherever there is a need for counsel, for inspiration, and for the rolling-up of shirtsleeves to do the jobs that no one else even knows need be done, there will be an agency. And there will be many forming ranks behind them, ready to join the fray.

Except for the dead ones.