Ad Tech

Advertising technology.

Also written as adtech and ad-tech.

However it’s written, it sounds much better than mar tech. (See Mar Tech) Ad tech should be subset of mar tech. However, common usage tends to imply that the two are entirely different sectors or categories. Whenever one of the sectors has a breakout hit in terms of a company with a successful initial public offering or funding round, everyone from both sectors claims that the hot company is in the sector they are in.